Treasure Hunt
A Common-Sense Approach to Building a Successful Sales Career
Michael Hinkle’s approach to sales is different because it has to be. Most sales reps today take the same approach to closing business. The rely on email, social media messaging, and warm leads brought in by marketing and retargeting. They are content to avoid any uncomfortable situations and wait for the seeds they’ve planted to sprout. They are farmers.
The problem with the farmer’s mentality is that it’s a recipe for mediocrity. While you’re sitting back and waiting for a prospect to make a decision and hoping that when it comes time to harvest the numbers fall in your favor, other reps are out there going after what they want, nurturing relationships, and syphoning business away that should be yours. Those are the hunters.
In his book, Treasure Hunt, sales authority Michael Hinkle gives aspiring sales professionals the advice they need (and that they aren’t getting) to become hunters. Whether it’s getting past gatekeepers, nurturing relationships, being a good steward of our reputation, or scaling your sales business, Michael’s work can help people at any career stage take big next steps.
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